I love old electric signs, and I love font, and I also love when all of these elements come together in a great design.
This photo of a BEER! sign by photographer Lance Anderson captures all of that and then some.
Whoever designed this sign did a great job, the color and block font are right on point, but the coup de gras is the exclamation point!
I mean, who does that on a giant sign?
It instantly captures your attention, making it incredibly effective and a great reminder that when it comes to design, all of the pieces add up to a great finished product.